Pakistan’s leading telecommunication operator, PTCL Group (PTCL & Ufone 4G), has joined forces with ConnectHear, a social enterprise dedicated to empowering individuals with hearing impairments. Together, they organized a comprehensive sign language training session for the Customer Service Center (Joint Shops) representatives in the North region.
This initiative, coinciding with the International Day of Sign Languages, is designed to promote inclusivity and improve the accessibility of PTCL and Ufone 4G services for customers with hearing impairments.
The training session, led by Azima Dhanjee, CEO, and Co-founder of ConnectHear, was both engaging and interactive. It included a range of activities and real-life case studies carefully crafted to sensitize PTCL Group’s customer service staff to the unique needs of Deaf customers.
This pioneering effort in Pakistan’s telecom industry reflects PTCL Group’s steadfast commitment to promoting inclusivity for differently-abled individuals. Inclusivity has always been at the core of the Group’s Corporate Social Responsibility (CSR) policies. By providing sign language training to its customer service representatives, PTCL Group reaffirms its dedication to creating a more accessible and inclusive environment for all its customers.
Amir Pasha, Group Director of Public Relations, Media, CSR & Corporate Communications for PTCL & Ufone 4G, expressed, “Inclusivity is a major driver of socioeconomic change; therefore, it is the foundation of PTCL Group’s CSR program. We believe every customer should have equal access to our services, regardless of their abilities. I am positive that the Deaf sensitization training for our customer-facing teams will improve customer experience.”
Azima Dhanjee, CEO, and Co-founder of ConnectHear, lauded PTCL Group’s active role in Deaf sensitization within Pakistan’s telecom industry. She remarked, “It is heartening to see PTCL Group playing a significant role and actively participating in Deaf sensitization in Pakistan’s telecom industry. Our partnership, particularly this initiative, sets a commendable example for other organizations to follow suit to help bring about a more diverse, inclusive and compassionate society in the country.”
PTCL Group’s groundbreaking initiative serves as a beacon for other public and private organizations looking to foster diversity and inclusion within their ranks.
